Entries open on 24th of November at www.londonmusicconference.org/play. Any electronic music artist, producer or DJ can enter by uploading 1 original, unreleased record and creating an accuont on the LMC Community Platform. Artists may be from anywhere in the world, however must meet the following criteria;
Entrants must have published at least 8 complete, original records from an electronic music genre (including hip hop and grime) in the last 18 months, with 4 of those records having been published in the last 6 months on Spotify, Youtube, Soundcloud or their own website.
Entrants must have performed at least 2 shows (live or DJ) that have been advertised online at club venues or festivals in the last 9 months
Entrant's published work must exhibit a professional standard of mixing, sound design and sound quality.
MUST BE UNRELEASED
Records entered to the Accelerator MUST be unreleased and unpublished. This includes publication on streaming platforms like Youtube and Spotify.
On the 16th of December the 250 best entries received as judged by the LMC20 curatorial team will be uploaded to the LMC20 web site.
Each Artist will her or his own, individual page created on the LMC20 web site, and artists may add extra records and content to their pages if they wish to.
Artist's pages on the LMC20 web site will be used by labels, media outlets, managers, agencies and promoters to scout for new talent and identify new releases.
The top 250 artists will gain direct access to the community of 30 independent record labels who will participate in the Accelerator, and will be able to present their records for consideration for release on those labels. The top 250 will also be able to arrange speed networking meetings with label rep.s by purchasing a discount delegate pass.
The top 250 will also benefit from being included in a PR campaign to promote the announcement of the top 250 via our PR agency Jukebox PR.
The top 250 will also be offered free tickets to certain events within the LMC Conference schedule including networking events and mixers.
Following the announcement of the top 250, members of the public will be able to vote for each artist by registering a vote on an artist's LMC20 page.
Public votes influence whether or not artists make it through to the next round of the Accelerator, and artists are encouraged to ask their fans to vote for them.
Following the tallying of public votes as well as careful analysis of the records submitted by 30 partnered record labels participating in the conference, a final 50 artists are chosen to continue through to the final stage of the Accelerator.
This final group of artists is referred to as the LMC Final 50.
The Final 50 are (all) offered the opportunity to play a DJ (or live) set from the main room at Fabric London during the conference.
They all receive free delegate passes to the conference, and free tickets to the events in the LMC Festival program of late nights events and parties.
They also receive an invitation to the LMC Awards Ceremony at Fabric London on the 30th of January and may also receive offers for paid performances at industry events and club nights included in LMC20's Festival program.
The final 5 winners of the Accelerator are announced at the LMC Awards, and each winner is presented with a trophy and a prize pack containing a range of great prizes from LMC's partners.
Each winning artist also receives a sponsored single release through one of our partner labels as well as comprehensive press and PR campaign to promote their single via our media partners including Red Bull Radio, Jukebox PR and Mixmag.